by Liz Grant | Jun 24, 2020
You may have seen the ‘rate of technology adoption’ charts that show the number of people or percent of populations that take up different technologies over time. Taking out the variable that there are more people and households, with greater access to new...
by Liz Grant | Jul 21, 2018
Companies can fail if they focus on the solutions they provide and don’t understand WHY customers buy from them. Your customers buy from you to get a job done, or to solve a problem. If you know what this is, you can provide even better solutions for longer term...
by Liz Grant | Apr 16, 2018
People don’t necessarily go to Facebook to purchase, so getting your audience to consider purchasing from you often involves engaging with them on other channels over a longer period. Once your audience on Facebook has begun to grow, and trust and engagement...
by Liz Grant | May 3, 2016
Is writing blogs feeling like a chore? This simple blog formula will have you writing your blogs in under 15 minutes. Got stuck blogging? Use this easy blog formula There are four key reasons why blogging is important for business. The first is that it demonstrates...
by Liz Grant | Apr 18, 2016
From the very beginning, Google’s brand promise was to be the world’s number one source of information. Everything they have done or plan to do is to achieve this promise for its customers, staff and stakeholders. A brand promise in action From the very beginning,...
by Liz Grant | Mar 12, 2013
There can be a lot of ‘noise’ in your local paper. So, getting your ad seen by your target market can be both an art and a science. And once it’s been seen, make sure your customers know what action to take so you get the best return from your...
